The next five years

Here is our vision for what comes next:

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Posted by: Creative Cardiff

Date: 15 October 2021

1. CHAMPIONING AND EMPOWERING FREELANCERS

It has been evident for some time, and particularly throughout 2020, that despite their importance and value to the sector, freelancers working in the creative industries are largely unmapped, underrepresented and overlooked. We will explore what role Creative Cardiff can take to better understand the needs of freelancers in the city region and develop the most suitable actions and activities to enable them.

2. PROMOTING AND MODELLING EQUALITY, DIVERSITY AND INCLUSION

Our vision is for Cardiff to be recognised as a capital of creativity and we recognise that in order for this vision to be fulfilled, the creative economy of the city must be fair, equal and inclusive. We want to play our part in supporting the creative economy to achieve this and know we must lead by example.

3. GATHERING, SHARING AND COMMUNICATING UP-TO-DATE DATA

How does the creative community understand data, engage with it, and share it? We would like to explore what role Creative Cardiff can play in acting as a hub for gathering, displaying and sharing data to help individuals and organisations working in the sector to engage with the data that we have.

4. FOCUS ON INNOVATION, PARTICULARLY RELATING TO EMERGING AND DIGITAL TECHNOLOGIES

Cardiff is increasingly redefining itself as a creative city and within that there has been significant growth over the past five years – 16.5% of its businesses are now creative enterprises. Creative Cardiff is committed to working with others to develop strategic, future-focused interventions to drive inclusive and sustainable economic growth. These interventions are designed to respond to emerging technologies, increase capacity for innovation among small and mediumsized enterprises (SMEs) and address sector skills gaps. To achieve this we are committed to developing this kind of knowledge exchange between students, staff and the city’s creative economy.

5. ENGAGING WITH PARTNERS, STAKEHOLDERS AND ENABLERS

Working with others has always been a key part of Creative Cardiff’s strategy. We want to development and implement a partnership strategy for the next five years that includes structures within it that allow us to collaborate (even more) effectively with a broad range of people who can help us deliver our vision.

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