About
I think of myself as a storyteller. A curious mind that is driven by finding out. Writing is my core skill. I work primarily in employer branding and recruitment marketing and have done for 25 years.
This involves almost any kind of on or offline copywriting, articles or content creation you care to mention. If there are words in it, I’m all over it.
But it’s my firm belief that most things can be about storytelling and everyone has a story to tell. Stories can be told in many ways. Stories need to be discovered before they can be told.
With all this very much front of mind, I like to be involved in the discovery stage of any project. This is where the roots of the creative solution are found. Unearthed.
Currently, I blog for the LEGO Groups careers site and freelance on all kinds of projects - from helping to launch a new Mental Health support app to helping to identify the ‘secret sauce’ in employer brands that allow them to retain, engage and attract talent.
‘Anthony is a total delight to work with. He took the time to really understand the brief and the challenges we were trying to address and then delivered on them in bounds. I would thoroughly recommend working with him.’