Ashley McAvoy

He / Him

Producer at Ashley McAvoy

About

I’m a creative producer, writer and musician working across heritage, storytelling and immersive media. My practice often blends historical research with artistic interpretation—developing exhibitions, documentaries, and performances that make complex ideas emotionally resonant and accessible. I’m especially drawn to myth, folklore, and working-class history, and I’m currently developing a slate of projects that explore these themes through sound, image, and place. I love to collaborate with artists, academics and communities, especially on work that challenges dominant narratives or centres overlooked voices. I’m open to partnerships in immersive production, music, writing, or cultural strategy—particularly where art can spark social or ecological change.

"Ashley is great to work with, super organised, and a great communicator." - Head of Regenerative Tourism at Pembrokeshire Coast National Park Authority

"Ash brought great care, enthusiasm and expertise to projects and was always a pleasure (and fun) to work with." - Senior National Curator, National Trust