About the Role
This is an exciting and creative role where you will further develop the profile and reputation of Literature Wales, and increase our audiences and clients. The successful candidate will join Literature Wales’ communications team, each with their own specific responsibilities to help tell the story of our organisation.
You will be primarily responsible for increasing sales of Tŷ Newydd Writing Centre writing courses and Nant Writers' Retreat Cottage, and for promoting other Literature Wales opportunities, events and projects. You will also contribute towards increasing and developing audiences, ensuring that our services and opportunities reach even more people. In addition, you will also have administrative responsibilities, including maintaining a database of marketing contacts.
The Marketing & Promotion Executive will:
- Create marketing plans according to the strategic aims of Literature Wales, mainly for Tŷ Newydd Writing Centre’s annual course programme, including Nant Writers’ Retreat Cottage, and events where we hope to attract audiences
- Create action plans for promoting opportunities, services, and projects where we hope to reach more people
- Carry out research into the literary community, creating and nurturing relationships with colleagues in other organisations, organisers of literary societies, arts campaigns throughout Wales, and much more
- Lead on direct marketing activities such as sending mass emails to individuals who have been involved in our activities in the past, partners, literary groups etc.
- Keep an overview of advertising activities, including budget administration, and report on the successes of those activities
- Create and share posters and leaflets (mostly digital)
- Organise, execute and analyse online marketing and promotional campaigns
- Develop and maintain an internal database of contacts for marketing and promotional purposes
- Create a monthly newsletter and content for the website
- Create content, and manage Tŷ Newydd's presence on social media
- Write, edit, translate and proofread copy and digital content in Welsh and English, such as news stories
- Undertake design tasks to promote activities and projects using Adobe Photoshop and/or Canva
- Support the Communications Lead and Tŷ Newydd Venue Manager with issues relating to the media and build relationships with the local press and media
- Evaluate and monitor audience experiences
- Any other duties required by the organisation.
We’re looking for an individual who has:
- Experience in developing audiences, including but not limited to developing marketing lists
- Experience of marketing and sales, and of working towards financial targets
- The ability to think creatively
- Strong, sensitive and positive communication skills in both Welsh and English. This relates to written and verbal communication
- The ability to multi task and to effectively manage their time, be organised and be able to prioritise tasks
- Experience of copy writing and proofreading
- A keen interest in literature and in the power of the arts to positively contribute to social justice
Experience of the following is desired:
- Experience of managing organisational social media accounts, including Twitter, Facebook and Instagram
- Experience in designing within Microsoft Office and/or Photoshop and/or Canva programmes
- Experience of creating and editing videos for social media
- Experience of project management
Literature Wales will DBS check the successful candidate with a disclosure level appropriate to the role and reserves the right to terminate employment or rescind offers of employment.
Reporting to:
- Tŷ Newydd Venue Manager
We are a friendly and creative team who work closely together in Welsh, English and bilingually across Wales. We work in a hybrid model, and it is necessary to attend one of our offices regularly, but a large part of this role can be carried out while working from home. We will provide you with the necessary equipment including a leased laptop. If the expectation to attend the office prevents you from applying for any reason, please contact us by email to discuss your situation further.