Headshot of Sara Pepper

Sara Pepper

Director of Creative Cardiff

Sara’s role is to provide leadership and strategic direction for the creative economy project and team at Cardiff University. It is her ambition to inspire, encourage and support working relationships across the city through networking, partnership engagement and knowledge exchange which will in turn enable Creative Cardiff to achieve its aims.

Sara is the Chief Operating Officer of Clwstwr - one of nine Creative Industries Clusters across the UK, funded by the UK Government Industrial Strategy - which aims to put innovation and R&D at the core of media production in South Wales. She is responsible for the daily operation and execution of Clwstwr’s ambitions and plans. She works with a wide variety of stakeholders including academic, industry and government partners.

Sara is passionate about championing and developing new talent and ideas and brokering partnerships that enable individuals and organisations to realise their full creative and commercial potential.

Previously Sara has held a wide variety of posts from producer to project manager for organisations such as the Southbank Centre, the BBC, the Wales Millennium Centre, Hull University School of Arts & New Media and the Sydney Olympic Games 2000. Sara is currently a member of BBC National Orchestra and Chorus of Wales Advisory Group and the National Trust Wales Advisory Board.