Wales Millennium Centre has been significantly impacted by the Coronavirus pandemic, having to shut its doors in March 2020. Our building remains shut, but we are hopeful that we will reopen in the not too distant future and be able to generate commercial revenues once more. We have received emergency funding to help us survive this crisis, and help us to deliver on our objectives, despite the lack of any commercial revenue.
Whilst the impact of the Coronavirus pandemic has resulted in the closure of our theatre and building, we are working hard behind closed doors to keep the arts alive.
WMC is a home for the arts in Wales, and a cauldron of creativity for the nation. We fire imaginations by curating world-class, critically acclaimed touring productions, from musical theatre and comedy to dance, cabaret and an international festival. We kindle emerging talents with fresh, provocative and popular pieces of our own, rooted in Welsh culture. And we ignite a passion for the arts in young people with life-changing learning experiences and chances to shine in the spotlight.
The successful candidate will be responsible for helping to communicate and establish Wales Millennium Centre’s role as Wales’ national performing arts centre, including its rich programme of touring productions, in-house productions made in Wales, visiting productions, festivals, plus ambitious creative learning and outreach initiatives through key digital marketing platforms.
They will lead on running our extensive email programme to over 150K subscribers, digital ad campaigns through paid search, PPC and re-targeting as well as leading the development and optimization of our purchase path.
The Digital Officer will be a Wordfly (or email platform) expert, a whizz at creating a compelling programme of emails segmented across campaigns and delight in A/B testing to improve performance. They’ll have several years’ experience running digital marketing campaigns through email, PPC and retargeting which have gained maximum reach and impact.
The ideal candidate will also have a passion for optimizing the purchase path funnel, improving drop-out rates and reducing abandoned baskets.