Visiting professor of marketing at Cardiff Business School

Areas of expertise:


Professor of Marketing at Bocconi University and SDA Bocconi School of Management, Milano, Italy. Currently Visiting Professor at Cardiff Business School. One of my research interests is marketing in creative industries, topic on which I recently published a book for Palgrave Macmillan. I also teach a course with the same title at my home university. Besides my professional interests, I'm passionate of visual arts, cinema and music.

Company Name: 
Cardiff Business School
Role / Position: 
Visiting Professor of Marketing