Did you know that we run CPD short courses for professional development and training?

Course date: 2 October 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place.

BOOK 2 OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

If your website is going to be effective you need to write copy that both search engines and people love. This one-day course shows you how to produce copy that really works for your needs online.

WHO IT'S FOR

  • Content developers
  • Anyone writing or editing copy for websites and social media site
  • SEO specialists wanting to develop writing skills.

WHAT YOU'LL LEARN

  • The principles and techniques specific to successful online writing
  • How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
  • How to optimise copy for search engines
  • An understanding of the differences between online and offline copy.

TOPICS COVERED

  • How copy works online
  • Copywriting essentials
  • Content marketing techniques
  • Organising content most effectively
  • What your pages should look like

BENEFITS

  • Learn how to write copy search engines love (SEO)
  • Learn how to write copy your target audience reads
  • Learn how to write online copy that prompts readers into action.

CITY  CENTRE LOCATION

We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

English Short Courses brochure web.pdf

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