Our careers are as varied as the places we care for and that’s why we look for people from all backgrounds, with a variety of skills and abilities to help us maintain our places ‘forever for everyone’. As Marketing & Communications Officer at Dyffryn Gardens, you will be responsible for marketing this special place imaginatively and effectively.

You'll be responsible for co-ordinating the effective marketing of the visitor offer across our property. Working closely with key property leads and the consultancy, you'll help to promote our special places, activities and conservation work to encourage support for the Trust, through visits, donations, volunteering and commercial activity. You'll be responsible for on-site marketing material, property web-pages and social media accounts (where appropriate), including the creation of new content and management of existing information.

What it's like to work here

This magnificent Victorian mansion and gardens are situated in the rural Vale of Glamorgan. The sweeping 55-acre estate features a stunning array of garden rooms and a vast collection of plants. A major restoration project at Dyffryn House has created lots of opportunities within the large gardening operation and visitor experience. If you are creative, ambitious and have a great eye for detail, the dedicated 45-member team would love to hear from you.

For more information about the property please visit www.nationaltrust.org.uk/dyffryn-gardens

What you'll be doing

Day to day, you’ll manage our annual marketing plan to help achieve our ambitious visitor targets, helping us to reach out to new audiences. This will include defining advertising activities and creating promotional materials and updates (across all media platforms, including social media), writing and distributing press releases and representing us on location filming and broadcast media when you need to.

You will deliver the Marketing and Communications plan for Ightam Mote to help us achieve our business objectives and connect people with the work of the Trust as a conservation charity. You will work with the marketing consultancy to promote and maximise coverage of the property's programming and wider offer. You will use all marketing channels, from print to digital, to increase awareness of Ightam Mote and drive visits to the property.

We're looking for someone who can help us get larger audiences for our events and our digital content. Spreading the word about places to visit in the great outdoors, and raising awareness of our conservation work is key to what we're about. Two of the main ways we do that are by putting on events, activities and programming by creating imaginative, inspiring content for our web pages and social media channels.

Please also read the full role profile, attached to this advert.

Who we're looking for

To deliver this role successfully, you will need to

Have a good understanding of marketing techniques, including websites as well as digital and social media

    • Have excellent written and verbal communication and copy-writing skills
    • Be great at planning and managing multiple priorities, whilst working under pressure to tight deadlines
    • Be confident in achieving objectives through good working relationships
    • Have strong IT skills (MS Office), as well as be capable of writing your own advertising material and drafting press releases
    • Have some experience of having worked with local media, contractors or external providers
    • Have qualifications or relevant experience in Marketing and experience of design and presentation packages
    • Have experience of delivering small projects to an agreed timescale and budget
    • Have some experience of working in the tourism or heritage industry (and certainly have knowledge of the sector)
    • Have experience using In Design, Illustrator and Photoshop

    The package

    Looking after you

    • Health cash plan – from as little as £2.81 per month for you and your dependents
    • Pension contribution match up to 10%
    • EAP and proactive Health and Wellbeing
    • Discounted gym membership

    Looking after your career

    • Grow your career through professional training courses across the Trust
    • Develop your skills with an internal secondment
    • Pay review linked to values and behaviours, commitment to progression
    • Income protection due to illness

    Unique to Us

    • Work in some of the most beautiful, iconic and unique locations in the UK
    • Free entry to NT properties for you, a guest and your children (under 18)
    • 20% off in our retail and catering outlets
    • Discount of up to 35% off a National Trust holiday cottage booking

     

    For more information or to apply please visit: 

    https://careers.nationaltrust.org.uk/OA_HTML/a/#/vacancy-detail/58343 

     

Role profile - Marketing Communications Officer (Grade 9).pdf

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