Creative professionals – from designers and web developers to marketers and photographers - are integral to any business functioning successfully and, at the aggregate level, to the wider economy. But how do organisations not principally operating within the creative sector truly embed creatives into their workforce and get the best from them?

We’ll hear case studies from Dwr Cymru Welsh Water, Admiral and Cardiff Airport on how they hire, retain and professionally develop embedded creatives in their organisations to achieve business outcomes.

Introduced by Professor Ian Hargreaves, chaired by Director of Creative Cardiff Sara Pepper and with closing remarks from BBC Wales business correspondent Brian Meechan, this business breakfast will explore how to deploy creativity to increase productivity and competitive advantage.

Digital Cities Cardiff 26 February – 1 March 2018

This event is part of Digital Cities Cardiff 2018, an exciting series of free workshops, masterclasses and socials for the creative industries in Cardiff and South Wales. From celebrating Cardiff as Music City, to hands-on tech demos, and the latest skills and apps for digital storytellers - this is your chance to get free, bespoke training as well as meet other members of Cardiff’s diverse creative community. For more details of all the events, please visit